Colgate Is It OK To Use Colgate Whitening Toothpaste Forever?

Is it OK to use Colgate Whitening toothpaste forever? - colgate

Is it right to permanent use of the toothpaste? Or will damage the tooth enamel? No toothpaste is very strong in my opinion, but it has heard my pale teeth.I somewhere that the tooth whitening toothpaste is bad for your teeth? Colgate, but surely this money would be promoted?